People rarely donate new socks to people in need
Just think about it. When your old clothes wear out, or go out of style, most people simply donate them to a mission or shelter. But what do people do with their old socks? They usually throw them out because they are worn out.
A person in need asking for new clothes at a shelter will normally get everything – except new socks—a BIG need year round.
So in 2016, Highmark Credit Union set out to fill that need making the decision to join the Joy of Sox movement collecting socks for our member community shelters and missions.
In 2016, our Members and community collected 1,800 pairs of socks with a goal of 1,500 pairs. Just one year later, we raised our goal to 2500 pairs and collected an amazing 3,122 pairs of socks. Thanks to our members in Custer, Spearfish, Gillette and Rapid City, as well as the Rush Hockey fans, for their contributions to help our community.
Highmark Joy of Sox 2017 Video Update
To view prior videos of Highmark Credit Union’s Joy of Sox campaigns, go to www.youtube.com and search on “Highmark Credit Union Joy of Sox”.